Some cool things I've worked on
In 2021 I took time off from work to launch Sinkumunchis, a nonprofit organization decentralizing sports in Perú. We work with native, Andean communities in Perú (where I'm from!) and provide them with access to high quality football programs. Since launch we've opened 4 schools with more than 1,000 students participating in our programs and our team has grown from two founders to a workforce of 1
At Kraken Digital Asset Exchange I led a team of Product Marketers focused on growing Kraken's full suite of products internationally. I worked on opening and growing Kraken operations in new markets (AU, JP, UAE) , regional launches of products (NFT, token launches, Staking), and evaluating acquisitions. One of my favorite projects to drive was the aid from Kraken to clients in Ukraine. Click on
At Meta, I spent the majority of time focused on product marketing for advertising tools, both in Latin America and later in a global capacity. My focus was on Ads Measurement (Conversion and Brand Lift) and Data products (Offline Events / Events Manager) used by tens of thousands of clients globally. Click on the image to read a whitepaper I contributed to with a group of data scientists and meas
Off the pitch (or on the pitch?)
When I'm not on the pitch playing or coaching footy (soccer for my American friends), I am jamming to some Grateful Dead, running in the Andes mountains, meditating, drinking yerba mate, watching Arsenal, playing with my dogs, or researching which memecoins to ape into.